Apure Co. was founded in Curitiba in 2020, in a neighborhood with deep roots and many real stories. Like every good idea, it took time to come to life. But when the right moment came, it arrived with purpose, direction, and identity.

The name came from a slang word spoken in the streets of Curitiba, but it was created to have strength beyond borders. Apure is local at its core and global in its vision.